Thanks to this particular study as well as the succeeding ones, we now know that there are three clocks that govern how we perceive “time” — the body clock, the solar clock, and the social clock. Source: JStor Daily
In research using eye tracking, it was found that gaze was a good indication of subsequent choice. The research suggests that orienting and preference for objects in general are intrinsically linked in a positive feedback loop leading to the conscious choice.
Shimojo, S., Simion, C., Shimojo, E., & Scheier, C. (2003). Gaze bias both reflects and influences preference. Nature Neuroscience, 6(12), 1317–1322.
