Humans operate within a social context. The study of social synchronization or ‘hyperscanning’ using EEG is beginning to reveal insight into human interactions.
(Source: Jennifer J Newson, SapienLabs)
Neurofinance is a young discipline and has been described as relating brain processes to investment behaviour. Research has found that one of the main findings of the field pertain to the fundamental role of emotions in financial decision making.
Kalra Sahi, S. (2012). Neurofinance and investment behaviour. Studies in Economics and Finance, 29(4), 246–267.