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Using Psychophysiological Reactions in the Measurement of Satisfaction

R25,000.00

The findings of this pilot study aim to contribute to understanding the use of satisfaction surveys and provide additional insights into the use of satisfaction surveys in general, not only in organisations but related to consumer and marketing efforts. It further investigates the processes underlying the relationship between explicitly reasoned responses and implicit reactions to questionnaires. The use of anchoring vignettes to augment the various satisfaction measures is examined and in addition, the insights from this research can arguably be applied to many other forms of questionnaires.

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Using Psychophysiological Reactions in the Measurement of Satisfaction

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