Home » Research Projects 2019

Due to the COVID-19 pandemic, our 2020 consumer neuroscience projects have been seriously curtailed. Once the pandemic allows us to conduct neuroscience research we will once again report on the new and exciting projects we plan to undertake.

You are able to purchase full downloadable reports of our research activities at a fee, using the PayFast secure payment gateway. These research reports are based on research we have conducted in our state of the art consumer neuroscience laboratory.  We also undertake commissioned research. Please contact us for more information.

Enticement of personal values

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With a business focus in mind the study was aimed at understanding the relationship between implicit reactions to certain values and the explicit understanding of these values.

 

Exploring the distractive effect of cellular phones on marketing stimuli recall.

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The study will explore the use of psychophysiological measures in determining the effect of cellular telephone calls on attention, arousal and recall.  The study will provide insights on how to more accurately interpret recall measures given the prevalence of cellular connectivity in South Africa. 

Using psychophysiological measures in satisfaction surveys

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The study investigated the use of psychophysiological measures in satisfaction surveys by comparing rationally expressed satisfaction levels to unadulterated subconscious behavioural reactions. The study should provide greater clarity on the commonly accepted premise that rationally expressed levels of satisfaction, as measured by means of scaled questions, are reflective of sub-conscious behavioural intent and attraction. The study included the use of anchoring vignettes in psychophysiological studies.