Our attitudes can be influenced by both our imagination and experiences. The ventromedial prefrontal cortex plays a key role by binding together information based on existing knowledge and constructing imaginary events to help shape our attitudes of a situation.
Roland G. Benoit, Philipp C. Paulus & Daniel L. Schacter, (2019), ‘Imagine…’ Our attitudes can change solely by the power of imagination, Neuroscience News, May 17.