Here’s What You Can Learn About Architecture from Tracking People’s Eye Movements


While many architects have long clung to the old “form follows function” adage, form follows brain function might be the motto of today’s advertisers and automakers, who increasingly use high-tech tools to understand hidden human behaviors, and then design their products to meet them (without ever asking our permission!). Source: Common Edge: “Game-Changing Eye-Tracking Studies Reveal How We Actually See Architecture.”