Individuals perceive certain fonts used on political campaign signs as having partisan leanings. The more people view a font as aligned with their ideology, the more they favor it.
Source: Neuroscience News
Neurofinance is a young discipline and has been described as relating brain processes to investment behaviour. Research has found that one of the main findings of the field pertain to the fundamental role of emotions in financial decision making.
Kalra Sahi, S. (2012). Neurofinance and investment behaviour. Studies in Economics and Finance, 29(4), 246–267.
