Category Archives: Psychology

Fonts in campaign communications have liberal or conservative leanings

Individuals perceive certain fonts used on political campaign signs as having partisan leanings. The more people view a font as aligned with their ideology, the more they favor it. Source: Neuroscience News

Exploring the science of decision-making

When faced with complex choices, people show bursts of exploration before settling into preferred options of higher value. Source: Neuroscience News, May 22 2019


  Our attitudes can be influenced by both our imagination and experiences. The ventromedial prefrontal cortex plays a key role by binding together information based on existing knowledge and constructing imaginary events to help shape our attitudes of a situation. Roland G. Benoit, Philipp C. Paulus & Daniel L. Schacter, (2019), ‘Imagine…’ Our attitudes can change solely by the power of imagination, Neuroscience News, May 17.

Caffeine on the mind?

  Just looking at something that reminds us of coffee can cause our minds to become more alert and attentive, according to a new University of Toronto study. People who experience physiological arousal – again, in this case as the result of priming and not drinking coffee itself – see the world in more specific, detailed terms. This research may be of interest in better understanding a range of consumer-related behaviors, and for marketers in considering retail store locations. Source: […]


Research undertaken by Fisher et. al. suggests that searching the Internet for explanatory knowledge creates an illusion whereby people mistake access to information for their own personal understanding of the information. Source: Fisher, M., Goddu, M.K. & Keil, F.C., 2015. Searching for explanations: How the Internet inflates estimates of internal knowledge. Journal of Experimental Psychology: General, 144(3), pp.674–687