Author Archives: NeuroscienceLab


Call it dad brain. Studies show that becoming a father changes men’s brains in ways that help them tackle the complex tasks of being a parent, leading neuroscientists say. By Shen Wu Tan – The Washington Times – Saturday, June 15, 2019

Exploring the science of decision-making

When faced with complex choices, people show bursts of exploration before settling into preferred options of higher value. Source: Neuroscience News, May 22 2019


  Our attitudes can be influenced by both our imagination and experiences. The ventromedial prefrontal cortex plays a key role by binding together information based on existing knowledge and constructing imaginary events to help shape our attitudes of a situation. Roland G. Benoit, Philipp C. Paulus & Daniel L. Schacter, (2019), ‘Imagine…’ Our attitudes can change solely by the power of imagination, Neuroscience News, May 17.

Sniffing pleasant odours may decrease cigarette craving

Pleasant olfactory cues hold promise for helping to curb the urge to smoke in those who are quitting. Exposure to olfactory cues reduced symptoms of cravings, with effects lasting up to five minutes following exposure. Sayette, M A. et. al., 2019, “Journal of Abnormal Psychology”.

Brain marker for angry dreams

People with greater frontal alpha asymmetry are less able to regulate strong, emotional, affective states, such as anger, in their dreams. Researchers have identified a pattern of brain activity that predicts anger experienced during dreaming, according to a new study of healthy adults published in Journal of Neuroscience. Source: Sikka, P et. al., 2019, Journal of Neuroscience

Caffeine on the mind?

  Just looking at something that reminds us of coffee can cause our minds to become more alert and attentive, according to a new University of Toronto study. People who experience physiological arousal – again, in this case as the result of priming and not drinking coffee itself – see the world in more specific, detailed terms. This research may be of interest in better understanding a range of consumer-related behaviors, and for marketers in considering retail store locations. Source: […]

Time slows as we age

A Duke University researcher has a new explanation for why those endless days of childhood seemed to last so much longer than they do now. According to Adrian Bejan, the J.A. Jones Professor of Mechanical Engineering at Duke, this apparent temporal discrepancy can be blamed on the ever-slowing speed at which images are obtained and processed by the human brain as the body ages resulting in a slower rate of image processing which speeds up our perception of time as […]


Neurofinance is a young discipline and has been described as relating brain processes to investment behaviour. Research has found that one of the main findings of the field pertain to the fundamental role of emotions in financial decision making. Kalra Sahi, S. (2012). Neurofinance and investment behaviour. Studies in Economics and Finance, 29(4), 246–267.

Gaze bias

In research using eye tracking, it was found that gaze was a good indication of subsequent choice. The research suggests that orienting and preference for objects in general are intrinsically linked in a positive feedback loop leading to the conscious choice. Shimojo, S., Simion, C., Shimojo, E., & Scheier, C. (2003). Gaze bias both reflects and influences preference. Nature Neuroscience, 6(12), 1317–1322.

Marketing Lessons from Eye-Tracking Studies

Eye-tracking software and heat maps can reveal some startling insights into increasing conversions (and avoiding sales killers) on both websites and print media that can be of benefit to marketers. Read about 7 marketing lessons that were confirmed by eye tracking studies on Neil Patel’s blog. Read more.