Consumer brain recording technologies make all sorts of claims that are simply not substantiated in the literature at the level of individual predictions.
(Source: Tara Thiagarajan, SapienLabs)
Just looking at something that reminds us of coffee can cause our minds to become more alert and attentive, according to a new University of Toronto study. People who experience physiological arousal – again, in this case as the result of priming and not drinking coffee itself – see the world in more specific, detailed terms. This research may be of interest in better understanding a range of consumer-related behaviors, and for marketers in considering retail store locations.
Source: Neuroscience News
