Consumer Neuroscience at the Bureau of Market Research

Become a member and gain access to the consumer neuroscience research undertaken by the Bureau of Market Research.

Cutting edge consumer neuroscience research!

You will be able to purchase full downloadable reports of our research activities. These research reports are based on research we have conducted in our state of the art consumer neuroscience laboratory. We also undertake commissioned research.

About the Consumer Neuroscience Lab and the BMR

The Bureau of Market Research (BMR) at the University of South Africa (Unisa) has been in existence for almost 60 years. This legacy has always nurtured sound academic, scientific and innovative research practices. To keep track with the latest research developments and practices, the Behavioural and Communication Research Division of the BMR, at the start of 2016, introduced the first Consumer Neuroscience Research Laboratory in Africa. This laboratory aims to find psychophysiological explanations for human behaviour and continuously focuses on current and future uses of neuroscience in business. The laboratory conducted three consumer neuroscience research projects during 2019. Due to the COVID-19 pandemic, our 2020 consumer neuroscience projects have been seriously curtailed. Once the pandemic allows us to conduct neuroscience research we will once again report on the new and exciting projects we plan to undertake

Our Current Project: Exploring the distractive effect of cellular phones on stress and recall

The phrase ‘The age of multitasking’ is as apt a description as ‘the age of distraction’ when describing interaction with constant cellular connectivity. This study explored the effect cellphone disruptions have on attention, arousal and recall by utilising salivary cortisol measurements to indicate stress and asking participants to carry out a number of simple tasks while measuring somatic responses.