Consumer Neuroscience at the Bureau of Market Research
Become a member and gain access to the consumer neuroscience research undertaken by the Bureau of Market Research.
Cutting edge consumer neuroscience research!
You will be able to purchase full downloadable reports of our research activities. These research reports are based on research we have conducted in our state of the art consumer neuroscience laboratory. We also undertake commissioned research.
About the Consumer Neuroscience Lab and the BMR
The Bureau of Market Research (BMR) at the University of South Africa (Unisa) has been in existence for almost 60 years. This legacy has always nurtured sound academic, scientific and innovative research practices. To keep track with the latest research developments and practices, the Behavioural and Communication Research Division of the BMR, at the start of 2016, introduced the first Consumer Neuroscience Research Laboratory in Africa. This laboratory aims to find psychophysiological explanations for human behaviour and continuously focuses on current and future uses of neuroscience in business. The laboratory will conduct at least four consumer neuroscience research projects during 2019.
read moreOur Current Project: Enticement of personal values
With a business focus in mind the study was aimed at understanding the relationship between implicit reactions to certain values and the explicit understanding of these values.
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